New housing data released in July 2025 reveals a changing landscape for home sellers across the country—and Illinois is no exception. If you own a home in Rockford and are thinking about selling, here’s what you need to know about the latest market shifts and how they could affect your plans.
National Trends Are Shifting
According to Realtor.com’s July 2025 Housing Report, more sellers are listing their homes, and price growth is starting to flatten in many markets. While home prices remain high compared to historical norms, buyer competition has cooled. This trend is especially noticeable in Midwest markets like Rockford, where affordability concerns have prompted some buyers to pause.
- Active listings nationwide increased by 30.4% year-over-year
- Median home prices rose by just 0.6% compared to July 2024
- Time on market has increased slightly, giving buyers more breathing room
What This Means for Rockford Homeowners
If you’re trying to decide whether to list your Rockford property now or wait, here are a few key takeaways from the report:
- More competition from other sellers: As more properties hit the market, buyers have more options. This means your home needs to stand out.
- Price stability could shift: While Rockford hasn’t seen dramatic price drops yet, the pace of appreciation has slowed. Waiting could mean less upside.
- Longer selling timelines: Homes are sitting a bit longer, so sellers should be prepared for more days on market unless the home is priced aggressively.
How to Stand Out in a Cooler Market
If you want to sell quickly and avoid price cuts or prolonged listing times, consider these strategies:
- Make repairs or updates upfront if you plan to list traditionally.
- Stage and photograph your home professionally to capture buyer interest online.
- Or skip the hassle entirely and sell directly to a local cash buyer like Modern Times Homes LLC.
We buy houses as-is in Rockford and surrounding areas, no matter the condition. No showings, no fees, no delays.
Is Now Still a Good Time to Sell?
While the market isn’t as frenzied as it was a year ago, motivated sellers can still come out ahead if they:
- Price the home realistically
- Understand buyer expectations in today’s climate
- Move quickly before more inventory floods the market in fall
If you’re holding onto a vacant property, inherited house, or rental you no longer want, this may be a smart window to sell before the market cools further.
Final Thoughts
Rockford homeowners face a shifting real estate market. But with the right strategy, you can still get a strong outcome. Whether you want to avoid the listing process entirely or just want a no-obligation offer, Modern Times Homes LLC is here to help.
✆ Call 815-974-0359 or request your cash offer here.
We buy houses in Rockford, Machesney Park, Belvidere, and surrounding Illinois areas. Fast. Easy. No repairs required.
Looking for more insights? Read our recent blog: Illinois Home Insurance Rates Just Spiked 27% — What Rockford Homeowners Should Know